Focus Groups
A group of individuals selected and assembled by researchers to discuss and comment on, from personal experience, the topic that is subject to the research. Read More About This Market Research Technique.
Survey Techniques
Survey techniques are based upon the use of structured questionnaires given to a sample of population. Surveys can be conducted in multitudes of ways: Personal face-to-face, by telephone or mail. Read More About This Market Research Technique.
Depth Interviews
A depth interview is an unstructured and personal interview in which a single respondents probed by an experienced interviewer to uncover underlying motivations, beliefs, attitudes and feelings on a topic. Read More About This Market Research Technique.
Observation Techniques
Quantitative observation, it’s the recording and counting of behavioral patterns of people, objects and events in a systematic manner to obtain information about the phenomenon of interest. Read More About This Market Research Technique.